Thursday, August 14, 2008

Blame Someone Else

Along with the Big Changes this week the System is now attaching 2 versions of the iLUXCARS Appraisal Report to the email that contains your appraisal number. The first version has comparable values and the 'Simple' version doesn't.

The Appraisal Report is a powerful tool you can use to get a real commitment from your customer. And, best of all, you can blame someone else for the number. Blame iLUXCARS.

You can mention that we've processed nearly a billion dollars worth of luxury and exotic cars in the last 18 months. You can show them the Market Report if you want.

We've talked to several of you about this idea and the response has been great. Several of you are using it to make your deal.

So, blame someone else - we can handle it.

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