Tuesday, August 28, 2007

Numbers

There are a bunch of reasons your customers buy from you. At least one of them, we're sure (or we hope), is that you and your team are taking Good Care of the customer (maybe you're just fun to be around). No matter how great you are, at the end of the day, selling a new Ferrari, Lamborghini, Bentley, or other exotic car, is about making a deal.

We're from the same business, so we know a little about making deals. Selling cars, even really exotic, hard to get, highly desirable cars, still comes down to your ability to put the right numbers in front of your customer.

Part of this is the trade-in number. Not to overstate the obvious, but in order to make your deal, you have to provide your customer with enough money on their trade.

So how do you get the right number for the trade? Some of you just KNOW. Most of you have a local wholesaler that you can mostly or partially trust. Sometimes, we know, you guess.

The Point, of course, is to make your deal. This is also the Point, of course, of iLuxCars.

When you put your trade into the iLuxCars Network, most of the time the number you receive from the System will be the best number available ANYWHERE. In fact, 1 out of 4 times, the iLuxCars offer is good enough to be accepted. Again, for every 4 trades you submit to the System AT LEAST 1 of them will give you a number that helps make your deal. Really.

Get the best number - make your deal. Simple. It's just numbers.

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